You’re on this page because you’re interested in hiring me as your expert coach and want to achieve incredible results.

On this page you will find a range of females who came with me with different challenges.

These included:

Doesn’t know where to start because there’s so much conflicting information out there on what’s the best approach to get the best results.

Struggle with food choices and knowing what to and not eat. They feel they need to restrict certain foods from their diet to get results.

Get frustrated with the lack of results when they put in so much effort and don’t know where they are going wrong.

Fear of going to the gym because they feel they won’t be able to keep up with others, will look stupid doing the exercise wrong and fear of being judged

Struggle with their self-confidence because they are not happy with how they currently look and feel about themselves.

Lack motivation because they’re unsure what they want to achieve, lack having a structured plan in place as well as lacking support, accountability, and a community of like minded people.

Using key elements taught inside my Elite Female Coaching Programmes, I’ve been able to help 100’s of females completely transform their body and become more body confident without having to give up the foods they love.

Browse through the case studies below and see the impact my work has had on the lives of many females around the world.

Have a great day.

PS… If you like what you see and would like to know more I want to offer you a completely FREE super-valuable strategy call that will help you overcome any barriers or obstacles that you may be currently facing and put a 3 step plan in place for you to finally achieve your goals.

On the call we will:


See what’s working and not working with your nutrition and training.


See what’s working and not working with your nutrition and training.


See what’s possible and where you want to go.


Put a 3 step plan in place to move you in the right direction and help you achieve your goals.

All you need to do is scroll through the transformations and click the book your FREE strategy call with John.

“20kg DOWN!!! (3 stone) I never ever thought I’d see the day. 18 months ago I started with John and it’s the best decision of my life!I have never felt physically and mentally better and I couldn’t have done it without John.He has been so supportive throughout my whole journey. So, I just want to say a big thank you to him.If anyone is like me and suffers from anxiety, try exercising, you have nothing to lose. (Except a few lbs) 🙈 #20kgdown #nogoingback.”

“Literally going out in clothes that are 3 sizes smaller than what I would normally buy but also clothes that I never in a million years thought that I would be comfortable wearing out!! You've literally built up my confidence so much I feel like a new woman!! I’ve gone from a size 18 to now being a size 12.”

“I couldn’t have done this without John’s help, he has changed my life. I am forever in his debt. When we started he asked me how much I would be willing to pay to make myself feel good and I can say I feel good. It’s priceless. Thank you John, from the bottom of my heart! Onto the next chapter.”

“I am shocked with the changes I have made since I’ve started training with John. So far I have lost 2 and a half stone and couldn’t be happier with my results. Initially I didn’t believe I could have achieved these results but with John’s help and guidance, he showed me it was possible by providing me a tailored plan that suited me and my busy lifestyle. I can’t thank John enough.”

“I can’t believe the difference I’ve made since I’ve started working with John. At first I was really intimidated by going to the gym but John made it really easy to come in and I haven’t look back since.I love going to the gym and being around a great bunch of girls on the same mission. John is really encouraging and does everything he can to help you achieve incredible results. I can’t thank him enough.”

“I couldn’t be happier with my results since I’ve started coaching with John. What I love most is that you’re not on a restricted diet and in fact can implement the foods you enjoy and still achieve great results. I couldn’t recommend him enough. I feel so much more confident than ever before.”

“I couldn’t be happier with my results in just 8 weeks! John has helped me change my lifestyle, build a better relationship with food and put me on the right track on building the body I have always wanted!”

“I am very happy with my results in just 11 weeks! I feel more like myself again I don’t recognize myself now to who started 11 weeks ago even my mindset is completely different. I was so embarrassed to step foot in the gym and training with John changed that.”

“I dropped 2 dress sizes in just 11 weeks and couldn’t believe the changes I have made to my diet with all the small implementations John gave me. These were sustainable and I have never actually felt I was on a diet. These results are for life!”

“Before I started training with John I was exercising but not seeing changes and felt like I was getting nowhere. I’m so much more happier and confident since starting with John and now enjoy exercising and making healthy food choices.I’m delighted with my 12 week results – I feel much more toned and in better shape. Being able to enjoy the foods you love the most and still see results and changes is amazing and definitely helps keep you motivated. Not being restricted to a set diet plan allows you to learn about food more and explore different foods you may now usually have.I would highly recommend John. His coaching is second to none – the weekly check-ins, WhatsApp messages and emails are fantastic and he is always willing to help out and support his clients the best he can.”

“I feel really good after coaching with John. I feel I am getting stronger, fitter and I’ve more energy than I had previously. I’ve noticed my food choices have really improved over the course of training and am now sleeping better than I use to. Thanks John.”

“I am shocked looking at these photo! I cannot believe the difference. I can’t thank John enough!I started training with John and it has been the best thing I’ve ever done. He’s such an amazing trainer.John’s sessions are so enjoyable and it makes such a difference.I cannot wait to continue my hard work with John.”

“Before coaching I wasn’t doing much I was in a really bad cycle of dieting and binging then never seeing any results. Due to this I had very little confidence in myself and my body.Working with John was great as he made me understand my relationship with food, and that one bad food choice isn’t the day/week ruined.He also encouraged me to not cut out the foods I love but instead to fit them into my calories. I have seen great results both physically and with my understanding around how to live a healthier lifestyle.I now eat what I want in moderation and enjoy lots of good food too.Anyone on the fence I would 100% recommend John, he really helped me on my journey and gave me the accountability I needed.”

“Thanks so much John. You really made me start enjoying fitness and the gym.”

“I am delighted with my results. When I started I wasn’t sure what to do but from working with John I was able to lose a stone in 8 weeks and drop 2 dress sizes.I’m chuffed with my results. Thanks John.”

“The only regret I have is not finding John sooner.For the last 15 years I’ve tried everything from slimming world to weight watchers but John’s plan suited me the best.I’ve already dropped a dress size and feel amazing. Best decision I’ve made was working with John.”

“I am shocked of the results I achieved in such a short period of time. I couldn’t be happier and I can’t thank John enough.”

“I cannot believe the difference I’ve made with John in just 7 weeks.I feel amazing all thanks to John. I now feel more confident in myself and feel more comfortable in the clothes I wear.I can’t thank John enough. I can still go out, eat out, and still achieve an amazing transformation.Not only do I look better but I feel so much better.”

“Our bodies are amazing. I am delighted with the difference in my pictures so far. I cannot believe the results after just 6 weeks. I never thought there would be such a difference until I put the 2 pictures together.Initially I thought I was doing something wrong because the plan John has given me is so easy to follow and I’m not restricted at all. I’m still enjoying foods I love and seeing the results from it.”

“I can’t believe the change I’ve made in 16 weeks!I feel so much more confident and more comfortable in the clothes I wear.I’ve dropped over 2 stone and I feel amazing. Thanks John.”